Wear a Hat Day originally began with Brain Tumour Research UK as an annual event raising money to bring hope to brain tumour patients and their families.

This March, as Brain Tumour Awareness Month comes to a close, we’ll be asking people from all walks of life to put on their favourite hat, be it at home, work, at Easter camps, or while with friends and family. Some people may hold hat-themed events, a coffee morning or a fun run/ walk. Our ask is for you to share a selfie on your social media, and tag us in the selfie to help raise awareness of brain tumours. 

Please use the hashtags #WearAHatDay2024 #WearAHatDay #CrownYourCeann

You can text BTI to 50300 to donate €4 to Brain Tumour Ireland to help us spread awareness, provide support and fund much needed research for brain tumours, which kill more children and adults under the age of 40 than any other cancer.

This year, Irish designer Rashhiiid is kindly donating a hat to the winner of our Wear a Hat Day selfie competition!

This campaign is about spreading the awareness around Brain Tumours and how we as a charity organisation can and do help.

Our campaign pack includes promotional materials for you to use, including social media tiles, posters, a zoom background, and some suggestions about how you can get involved in #WearAHatDay2024

Download our Wear a Hat Day campaign pack and take a look at some samples below.


Promotional Materials – Social Media

wear a hat day

Click here to download the above image.

“#WearAHatDay2024 is on 28th March and I will be sharing a selfie in support of Brain Tumour Ireland!

How you can support:

Put on your favourite hat

Text BTI to 50300 to donate €4 to Brain Tumour Ireland

Post a selfie of you wearing your hat on your social platforms tagging Brain Tumour Ireland and Rashhiiid and you will be in with a chance to WIN a hat by Rashhiiid!”



wear a hat day

Click here to download the above image.

“I am sharing a selfie in support of Brain Tumour Ireland’s #WearAHatDay2024 on 28th March!

How you can support:

Put on your favourite hat

Text BTI to 50300 to donate €4 to Brain Tumour Ireland

Post a selfie of you wearing your hat on your social platforms tagging Brain Tumour Ireland and Rashhiiid and you will be in with a chance to WIN a hat by Rashhiiid!”


Promotional Materials – Posters

Please email info@braintumourireland.com for bespoke promotional posters.

wear a hat day posterClick here to download the above poster for print.


Contact Information


Please contact us if you would like more information about this campaign:

Email: info@braintumourireland.com or call 085 721 9000 (Monday to Thursday 9am – 5pm)


Download our Wear a Hat Day campaign pack here.

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